St. Louis-based pet food giant Nestle Purina PetCare has announced an endorsement deal with one of the most recognizable felines in America, Grumpy Cat, the new “spokescat” for its Friskies ...

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Friskies is hoping to capitalize on Grumpy Cat’s Internet popularity to promote its Friskies award show –the company’s Oscars for cat videos–by honoring her with a lifetime achievement award.

Friskies, for its part, turned the event into a fundraiser for orphaned cats, and has pledged to donate one can of its bacon cat food for each use of the hashtag #CatDreamsComeTrue up to 50,000 cans.