There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads ... keeping the base close to your natural color. An icy white blonde is the ultimate bold, high ...

For the coloring process, Chris turned to Schwarzkopf Professional products, including lightener BLONDME 9+—a go-to for big transformations, like taking G's natural dark blonde hair platinum.

(Even the moody grunge that accompanied her Reputation era wasn’t enough to separate Swift from her natural hair hue.) Still, from golden to ash to platinum to 'old money,’ Swift’s blonde (a ...