Just months after closing a $4 billion deal to acquire Virgin America, Alaska Airlines announced Wednesday that it will drop the Virgin name and logo in 2019. The move comes after months of brand ...

the Seattle-based airlines released four new logos. The designs were all meant to honor and represent the "spirit of The Last Frontier," as one Alaska marketing material refers to it. And so ...

The change to the logo -- or wordmark is subtle ... Woerner also said that “close to the summer” Alaska will change the name of the lounges in Seattle, Portland, Anchorage and Los Angeles ...

the combined company will adopt Alaska's name and logo, retiring the Virgin America name likely sometime in 2019. However, the combined airline will adopt many of the brand elements that Virgin ...

by Associated Press SEATTLE (AP) - Alaska Airlines says as part of their merger with Virgin America they will drop the Virgin America name and logo. Alaska Airlines said in a news release ...

SEATTLE (AP) - Alaska Airlines says as part of their merger with Virgin America they will drop the Virgin America name and logo. Alaska Airlines said in a news release Wednesday that the combined ...

SEATTLE – Alaska Airlines says as part of its merger with Virgin America, it will drop the Virgin America name and logo. Alaska Airlines said in a news release Wednesday that the combined ...