But using a new technique called "Oz," scientists at the University of California, Berkeley, have found a way to manipulate the human eye into seeing a brand-new color -- a blue-green color of ...

The human eye can see millions of colors — but no eyes have ever before beheld "olo." Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of ...

firing laser pulses at researchers' eyes -- to push the eye past "spectral sensitivities" and to "elicit a color beyond the natural human gamut." In this case, respondents described the color as ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

Carol Miranda paid a surgeon in Los Angeles thousands of dollars last year to permanently change her eye color from dark brown to hazel. Miranda, a now 49-year-old sales associate, had dreamed ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the human eye. Through a new study, published in Science Advances, researchers used ...

Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have to zap your eyes with laser pulses to see it. Five scientists at the ...

BERKELEY, Calif. (WKRC) - A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser. The researchers behind the study, which was ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has ...