Adobe unveiled a new Firefly AI image generation app that will be availble on iPhone and Android, and new AI tools for it.

Adobe is leading the fight against AI deepfakes while delivering the tools that can create them.

Adobe has launched the public beta of its Content Authenticity app, allowing users to add secure credentials to their work.

Creatives can embed invisible attribution data and ‘do not train AI’ tags to 50 images at once.