Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun ...

He retired from competition after the 2022 Winter Olympics in Beijing, but now he’s on a mission to transform the sport in a ...

The first leg of The Snow League has come and gone, and we’re already seeing that this isn’t your mama’s snowboarding contest ...

Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” this week in Aspen ...

Olympic snowboarder Shaun White's brand-new halfpipe league debuts this week, here's how to watch the first competition live ...

At the debut competition in the legend’s Snow League startup, snowboarders envision a future that includes sustainable ...

Among White's biggest coups as he put together his league was to get Hirano to sign on. The Snow League will add halfpipe ...

Snowy Thursday gave athletes their first look at the venue, plan for Shaun White’s Snow League ahead of the start of ...

The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees ...

ASPEN, Colo. (AP) — Shaun White's next trick might carry more risk than the flips and twists he pulled off for decades inside all those halfpipes he used to dominate. This time, it's about ...

Sena Tomita (JPN) and Yuto Totsuka (JPN) made history by winning The Snow League’s inaugural event at Buttermilk at Aspen ...