The "superbrain" Heart of Joy in the Neue Klasse raises driving dynamics to a new level. Together with the BMW Dynamic Performance Control software stack, the Heart of Joy is pivotal to powertrain ...

The HypersonX soundscape has been created specifically for the BMW Neue Klasse, and incorporates 43 sounds of “joy” and a choir for “human warmth.” ...

Our wild side test ride in the BMW Vision Driving Experience left no doubt about how much BMW’s new tech stack will positively impact the at-limit performance of its coming EVs. Klingmann had ...

BMW is talking up the new ECU that will shape your driving experience in its upcoming EVs. It's said to be 10x faster than off-the-shelf units, capable of improving efficiency and handling, and ...