Researchers used laser pulses directed into participants' eyes to stimulate M cone cells, producing a color signal not ...

A viral Instagram reel claims that Eating Oranges During Pregnancy Makes a Baby's Skin Fair. The claim is FALSE.ClaimIn an ...

While spring cleaning my closet, I cringed at the purchases that I rarely or never wore. A baby blue tank top worn only on ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

and it's the most intense baby pink you've ever seen, and they say it's a new color and we call it 'red.'" Researchers directed a laser beam into one eye of each participant, then looked into a ...

firing laser pulses at researchers' eyes -- to push the eye past "spectral sensitivities" and to "elicit a color beyond the natural human gamut." In this case, respondents described the color as ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

Pronatalists believe that modern culture has failed to adequately prioritize the value of nuclear families and making lots of ...