Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

They’re the ones that are best sellers globally and continually referenced, both in prose and conversation, by perfume ...

A shopping editor reviews the Dime Beauty 7 Summers Perfume. The warm-weather fragrance features floral, coconut, and musk ...

Whether you’re after floral and feminine or fruity and fresh, here are seven of the best to shop now. High-street hero Cos has just launched its first fragrance line, which, like everything else ...

We tried and tested the iconic fragrance to see why it's the most popular in the world. Here's our honest thoughts.

The best-selling 7 Summers scent is everything ... One shopper who’s picky about scents said the “light and feminine” perfume smells amazing and lasts all day. Snag a bottle of my ...

Best fragrance mists for affordable fragrance that smells premium, with scent options from floral to woody and citrus.

It’s not surprising that unisex scents are on the rise. But where to begin in this new, huge market? Forget packaging, ...