Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

One of two rose perfumes from the Belgian designer’s beauty line, Raving Rose is a rebellious, tongue-in-cheek take on the ...

They’re the ones that are best sellers globally and continually referenced, both in prose and conversation, by perfume ...

Regardless of how old you are, this effervescent perfume spans generations. It makes for a wonderful entryway perfume, thanks ...

A shopping editor reviews the Dime Beauty 7 Summers Perfume. The warm-weather fragrance features floral, coconut, and musk ...

Like many of the best perfumes for women ... Even so, this classic scent has definitely earned a place in my perfume collection. It’s feminine and wearable without being too sugary.

Whether you’re after floral and feminine or fruity and fresh, here are seven of the best to shop now. High-street hero Cos has just launched its first fragrance line, which, like everything else ...

We tried and tested the iconic fragrance to see why it's the most popular in the world. Here's our honest thoughts.

The best-selling 7 Summers scent is everything ... One shopper who’s picky about scents said the “light and feminine” perfume smells amazing and lasts all day. Snag a bottle of my ...