Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Ohio State is lapping the field in the Big Ten when it comes to brand recognition. Alabama's script "A" is one of the most recognizable logos in college sports and much of that has to do with Nick ...