City officials met Monday with representatives and engineers from analytics firm Placer.ai to sort out differing attendance estimates for Bike Week.

Daytona Beach officials are looking into differing Bike Week attendance figures generated by cellphone tracking data from Placer.ai. Placer.ai attributes the potential discrepancy to ongoing ...

Jeep Beach Meet and Greet: 5-9 p.m. Saturday, April 19; Teddy Morse’s Destination Daytona, at the intersection of I-95 and U.S. Highway 1 in Ormond Beach. Jeep Beach in Boots — A Salute to Our Heroes: ...

The number of visitors to Main Street declined by 24%, based on data from analytics firm Placer.ai, but the city estimates a far less severe decline.

According to a news report, a significant dip in visitors to Bike Week 2025 in Daytona Beach has created concern among the tourism board of directors for the beach town that runs the event.

Bike Week attendance in Daytona Beach saw a decline this year compared to last year, according to geofencing data. Discrepancies exist between this year's attendance figures and those reported by ...

Reports of a significant dip in visitors to Bike Week 2025 in Daytona Beach sparked concern this week among members of the area's tourism board of directors. “We need to find out what needs to ...

Daytona Beach police say Jean Macean was arrested in connection with the deaths of Terry and Brenda Aultman. Read full article: This invasive lizard is expanding throughout Florida. Here’s what ...

Daytona Beach is a hub for exciting vehicle-related events, hosting annual events from Daytona 500 and Bike Week to Jeep ...

Tune up your bike and get back in the saddle to enjoy the many benefits of cycling while contributing to a more sustainable ...