An InStyle editor with blonde hair shares her favorite discovery for banishing brassy hair: Bold Uniq’s Purple Hair Mask.

rinse the bleach off immediately.” After your hair has lifted to a pale blonde, the next step is to rinse thoroughly with warm (not hot) water. Towel dry and then apply the toner. “A cool ...

Purple shampoos are violet-hued toning shampoos that are designed for folks with blonde, silver, or bleached hair. It's used to avoid getting brassy or yellow tones in the hair, but should not be ...

“Warmer and golden blonde tones have been steadily gaining traction ... make the hair look extra healthy – a great trick if bleached hair is looking dull or tired.” “Health and shine ...

'My running theme for spring 2025 is healthy, glossy and " expensive " looking hair,' says blonde specialist Zebulen Howell. 'It's bright but lived-in and can carry you through the year. I love ...