A joint venture is bringing forth a program to help local businesses market themselves to stand out among the Super Bowl ...

The Bay Area Host Committee projects that Super Bowl week will bring an estimated ... All part of the prep for one of the biggest events in sports, anywhere in the world.

RELATED: NFL, New Orleans officials hand Super Bowl host committee ... Zaileen Janmohamed, president of Bay Area Host Committee, said the amazing thing when sporting events come into the market ...

The NFL and the 49ers are backing a program to help local businesses market themselves and stand out among the Super Bowl ...