Shaping the future of brand experiences, AI applications in retail design are helping build interactions that redefine ...

But amid this flurry of performance-focused discussion, a crucial element often slips through the cracks: brand equity. While executives chase tangible metrics like conversions and sales ...

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

14 winners have been announced across categories such as brand innovation, creative effectiveness and sustainability.

Magnolia Bakery CEO Bobbie Lloyd went on a trip to Ireland last summer, thousands of miles from the nearest location. Still, ...

In a world of noise and sameness, brand marketing is emerging as one of the strongest commercial levers a business can pull.

Before the funding round, Dôen had “only raised [approximately] $1 million in outside capital and has organically built a $100M+ revenue business.” Silas Capital has invested in Makeup by Mario, ...

Techcombank has reaffirmed its position as leader of the Brand Equity Index in Vietnam following its success at the ...