A deal for Medik8 would be the latest in a string of skincare acquisitions for L’Oréal under chief executive Nicolas ...

Understanding online brand equity is no easy feat, which is why Frances Martin-Isaacs, creative director at Relevance, penned a guide explaining the differences between brand equity and brand ...

Knowing what different generations want is important, but for a brand to really succeed, it needs to tap into universal needs ...

In a market where intangibles drive over half of enterprise value, brand is no longer a “nice-to-have”; it is a financial ...

With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth ...

Sivaji, Singam and Idhayakanni are not just the names of Tamil flicks, but the names of packaged (branded) rice retailing in Tamil Nadu. With a whole legion of consumers in the state making a steady ...

the brand has significantly elevated its brand equity. Recognizing the limitations of the Anta brand in capturing China's premium sportswear market, the company started pursuing acquisitions.