Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.

Marketers have become accustomed to thinking about advertising spend according to the two broad buckets of brand-building channels (that build long-term brand equity) and performance-led activation ...

Increases in certain dimensions of brand equity correlate with upticks in pricing power, according to a study from BERA.ai, an online platform that helps marketers drive sustainable ROI from brand ...