Increases in certain dimensions of brand equity correlate with upticks in pricing power, according to a study from BERA.ai, an online platform that helps marketers drive sustainable ROI from brand ...

and showcase brand-equity dimensions. In addition, one of the most important functions of brand equity groups is to identify similar affinity groups and lifestyle and behavior patterns among your ...

Surviving Global Tariffs means Medtech and Luxury brands must revisit 1990s strategies to adapt to the US’s steepest trade ...

As venture capital firms become more selective and traditional lending tightens, a well-leveraged IP strategy is becoming the dividing line between startups that secure crucial funding and those that ...

Eighty-two per cent of the persons with disabilities in the country do not have any health care protection despite the claims ...

Digital governance emerged as the most interconnected dimension across all four groups. It was seen as essential to research ...

At this year's Shanghai Auto Show, CATL introduced its new products launched during this week's "Super Tech Day," while EVE unveiled the "In-situ Upgrade Plan" for its OMNI all-round battery. Sunwoda ...

Q1 2025 Earnings Call Transcript April 23, 2025 Philip Morris International Inc. beats earnings expectations. Reported EPS is ...

Welcome to the Philip Morris International 2025 first-quarter results conference call. (Operator Instructions) Please be advised that today's conference is being recorded. I would now like to hand the ...

Sam King says she wants to build a “global brand with a Boston heart ... Nasuni was valued at $1.2 billion last year, when Vista Equity Partners led a round of investment in the firm with ...

To help businesses gain a sharper understanding of their consumers five years on from the announcement of the lockdown, The Up&Up Group and KLA have released a white paper detailing exactly what has ...