Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.

In the literature, these two Brand Equity concepts are usually referred to as ... we are in a way asking how each of these dimensions of brand meaning influences brand value. So what are the problems?

and showcase brand-equity dimensions. In addition, one of the most important functions of brand equity groups is to identify similar affinity groups and lifestyle and behavior patterns among your ...

Brand equity is the value premium that a company generates from a product with a recognizable name, when compared to a generic equivalent. What Is Brand Equity? Brand equity is the value a ...

Increases in certain dimensions of brand equity correlate with upticks in pricing power, according to a study from BERA.ai, an online platform that helps marketers drive sustainable ROI from brand ...