A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Sometimes a color scheme is just a color scheme… You know it’s a “slow news day” when people start talking about color ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

The PwC rebranding includes a refreshed color palette, typography, and key leadership changes to enhance PwC's global ...

El Pollo Loco, the nation’s leading fire-grilled chicken restaurant, announced a comprehensive brand refresh rolling out on ...

Created in tech labs, many AI brands risk drowning in visual monotony. How can AI identities become as groundbreaking as ...

ROBLOX, the online playground for millions of budding game-makers and blocky adventurers, has stunned fans by swapping steely ...

You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry vans and reefers) to ...

Moving away from the Swiss style semicircles of its past, the three stripes version of the logo, alongside the "M" was made ...

In the era of abundance, tomorrow’s brands will be tasked with looking beyond transaction to meaningfully engage consumers.

The brand will lean into its passion for Fire-Grilled Chicken and introduce a new look while continuing its legacy of serving ...