Brand extension, umbrella branding, and acquisition give firms an increasingly complex portfolio of brands. This study shows how firms deploy them. After examining the brands of major grocery products ...

London branding and design studio ... visual communication for both physical and digital worlds. Its portfolio is a superb example of Brutalist web design with plenty of neat touches.

As the world nudges towards the new living-with-COVID-as-normal, companies must optimize the approach they take to managing their brand portfolios. Unprecedented pressures have challenged the ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over ... said its sports branding strategy is another example of identifying partnership that align ...

Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...

PepsiCo said it is buying the prebiotic soda brand Poppi for nearly $2 billion ... its rivals have been seeking to expand ...

Anta said in its note filed with the Hong Kong exchange that the Jack Wolfskin acquisition aligns with the Group’s “single-focus, multi-brand, globalization” strategy and presents opportunities to ...

New Delhi: Britannia Industries has named Mumbai-based Tilt Brand Solutions as its Brand and Communication Agency on record for the cakes, rusk, bread and croissant portfolio. Tilt’s mandate ...