Fred’s portfolio is one of the best samples for students ... His consistent colour usage shows he is a fully-fledged brand, and he has used client testimonials as social proof.

Brand extension, umbrella branding, and acquisition give firms an increasingly complex portfolio of brands. This study shows how firms deploy them. After examining the brands of major grocery products ...

If branding is a dark art, then brand portfolio and architecture are among its murkiest and most obscure practices. This type of work is expected to be difficult. It is expected to be dirty. It is ...

Anta said in its note filed with the Hong Kong exchange that the Jack Wolfskin acquisition aligns with the Group’s “single-focus, multi-brand, globalization” strategy and presents opportunities to ...