Indiana University Student Government recently passed a bill to make the bison the official mascot of the Hoosiers. IU ...

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the ...

Bihar Chief Minister Nitish Kumar, at a sports event in Patna on Thursday, left a trail of faux pas that may make him the ...

Want to see every March Madness game on Buffalo Wild Wings 60 TV screens at once and you don't care how you look doing it?

Do you get whiplash trying to see all the March Madness games playing at the same time while you're snarfing wings at the sports bar? Buffalo Wild Wings, the Official Sports Bar of March Madness ...

whose mascot is a live bison named Ember (originally Ralphie the Buffalo). Mostly though, people seemed thrilled, even using the hashtag #bringbackthebison. "I'm a Boiler through and through but ...

Today tens of millions of Americans will happily place a billion bets they know they will lose. The tradition of March ...

per details shared with Marketing Dive. Key to the campaign is a 30-second ad starring the chain’s CGI buffalo mascot, Hank, who plays an infomercial spokesperson pitching “B-Dubs Vision ...

An infomercial shows the chain's buffalo mascot, Hank, demonstrating the goggles, and incidentally mentioning that Buffalo Wild Wings locations have over 60 wall-to-wall screens playing the men ...

Buffalo Wild Wings introduces limited-edition B-Dubs Vision Goggles for basketball fans to watch March Madness with an extra set of eyes.