Intangible assets are nonphysical resources that generate economic and strategic value, such as patents, trademarks, customer ...

When switching costs increase due to higher prices, customer retention becomes even more valuable. Brands that invest in relationship-building during this period through personalized experiences, ...

Recently, loyalty programs have been heavily emphasized as a way to drive guest retention, however, the key to building ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Another downside is that customer loyalty built by discounts is extremely fragile ... Breaking free of being discount-driven enables you to build stronger and more valuable customer relationships.

In today’s fast-paced and highly competitive retail environment, building a loyal customer base and maintaining consistent sales growth are at the core of business success. While traditional methods ...

"The Power of Trust and Emotions in Building Customer Loyalty." Surveying more than 150 marketers, the report highlighted that today’s customers are less brand loyal than five years ago ...

Blackbird describes its Flynet payment service as a layer-three transaction protocol built on Coinbase’s Base. Diners can use ...