Recently, loyalty programs have been heavily emphasized as a way to drive guest retention, however, the key to building ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Intangible assets are nonphysical resources that generate economic and strategic value, such as patents, trademarks, customer ...

In today’s fast-paced and highly competitive retail environment, building a loyal customer base and maintaining consistent sales growth are at the core of business success. While traditional methods ...

In the world where every brand is trying to stand out, how your product looks on the outside is just as important as what’s ...

Industry leaders at the ET CX Annual Symposium 2025, panel explored the first principles of customer lifecycle management, ...

Another downside is that customer loyalty built by discounts is extremely fragile ... Breaking free of being discount-driven enables you to build stronger and more valuable customer relationships.

Nationwide Building Society has provided an update on some important updates to certain savings accounts. The group provided ...

Encouraging people to join loyalty programs: Offer a special bonus simply for installing any program tools (such as a browser ...

The sweeping new tariffs are Trump’s promise to free the U.S. from foreign dependence. In reality, they'll trap American ...

"The Power of Trust and Emotions in Building Customer Loyalty." Surveying more than 150 marketers, the report highlighted that today’s customers are less brand loyal than five years ago ...