Click to discover why fostering employee loyalty is the crucial first step in building a devoted customer base that will ...

Recently, loyalty programs have been heavily emphasized as a way to drive guest retention, however, the key to building ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Another downside is that customer loyalty built by discounts is extremely fragile ... Breaking free of being discount-driven enables you to build stronger and more valuable customer relationships.

Intangible assets are nonphysical resources that generate economic and strategic value, such as patents, trademarks, customer ...

After decades in the QSR industry with Chicken Salad Chick and Zaxby’s, I’ve learned that making a profit isn’t the only ...

In the world where every brand is trying to stand out, how your product looks on the outside is just as important as what’s ...

When switching costs increase due to higher prices, customer retention becomes even more valuable. Brands that invest in relationship-building during this period through personalized experiences, ...

In today’s fast-paced and highly competitive retail environment, building a loyal customer base and maintaining consistent sales growth are at the core of business success. While traditional methods ...

Brands that invest in relationship-building during this period through personalized experiences, loyalty programs, and superior customer service may emerge stronger. Remember that price is just ...