Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

LynkiD, an all-in-one customer loyalty platform, was proud to represent Vietnamese tech enterprises at the P4G Summit 2025 – ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

Financial preparedness is the foundation of any resilient real estate business. Investors should establish emergency funds to cover unexpected vacancies, maintenance costs, and economic slowdowns. A ...

Having worked extensively in brand strategy, consumer engagement, and multicultural marketing, I’ve seen firsthand how trust ...

In light of the U.S. tariff announcements and rising economic uncertainty, I believe companies will instinctively turn to ...

Fastenal is expensive, but branch expansion, digitization focus, and secular tailwinds will create higher revenues and ...

For consumers, the digital landscape creates countless offers for everything we might want and need to spend money on.

The retail giant spends years developing plants and flowers. The goal: make shoppers better gardeners—and loyal customers.

Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

According to Statista, the global online food delivery market is projected to reach $1.40 trillion in revenue in 2025. In the ...