Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he ...

Scientists at the University of California, Berkeley claim they have created a way to trick the human eye, allowing it to see ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

WGSN, a consumer trend forecasting service, and its sister company Coloro have named “Luminous Blue” as the 2027 “Color of ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the ...

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...