(A bad one, on the other hand, can embarrass it ... option. Nest's app store logo is clever because the door of the house doubles as the company's signature "N." SoundCloud's logo is half ...

Sometimes, they have double meanings. HotelTonight's logo is both an "H" and a bed. Clever icons look good and represent what an app stands for. Like Duolingo's owl, "Duo." Because owls are wise ...