A lot of older advertisements can seem outdated, but a particular campaign for now-defunct Tab sugar-free cola is more than a little problematic.
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The Genius of Coca-Cola's MarketingWinter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they ...
Coca-Cola Hellenic Bottling Company saw coffee volumes rise 23% and energy volumes up 30% in FY2024 as the bottler embraces ...
Coca-Cola KO is weighing a shift toward more plastic bottles in the U.S. as new aluminum tariffs threaten to drive up production costs. The 25% tariff, announced by President Donald Trump, takes ...
Since its introduction in late 2023, more than 3 billion containers have been returned in one year. With 98% of Romanians ...
In December, the company abandoned its plastic reduction and reuse goals, announcing that it had revised its climate goals to ...
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