Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

Here's another look at the visual changes coming to the Gemini logo and overlay that replace its two-tone color scheme with ...

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...