In a recent experiment, Brazilian graphic designer Paula Rupolo exchanged the color schemes of competing brands’ logos. Here, Yahoo gets a rainbow makeover and Google goes goth in purple and black.

Logo design then is probably more important than it might first appear, but there’s more to a logo than just it’s style and what it depicts. There’s also the matter of color choice.

The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. Skip to content. All Sections. Subscribe Now. 65°F. Friday, May 30th 2025 ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about ...

Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

The Rams’ colors have always included royal or dark blue, along with either yellow (in the 1950s and early ’60s, and again in the ’70s, ’80s and early ’90s), white (in the ’60s and ...

This graphic provided by the Los Angeles Rams shows a new stylized Ram head, released by the NFL football team Monday, March 23, 2020. The Los Angeles Rams unveil their new logo and color scheme ...

The Rams used a blue-and-white color scheme in their uniforms and logos from 1964 until 1973, when owner Carroll Rosenbloom brought back gold.

The new logos are intended to look like the city's famous neon nightclub signs. “The logo and colors aim to capture the rich baseball history, diversity, and energy of the area,” the Marlins ...