While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Logo design then is probably more important than it might first appear, but there’s more to a logo than just it’s style and what it depicts. There’s also the matter of color choice.

Read on to see why these brands are using certain colors in their logos. The information in this article was sourced from Towergate Insurance's "Colour in Branding" infographic, plus our own research.

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about ...

Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. Skip to content. All Sections. Subscribe Now. 65°F. Friday, May 30th 2025 ...

For the last 18 years, the Sacramento Kings have been defined by a royal purple, black and silver identity, featuring a multifaceted logo comprised of two elongated lances behind a centered crown ...

This graphic provided by the Los Angeles Rams shows a new stylized Ram head, released by the NFL football team Monday, March 23, 2020. The Los Angeles Rams unveil their new logo and color scheme ...

The new logos are intended to look like the city's famous neon nightclub signs. “The logo and colors aim to capture the rich baseball history, diversity, and energy of the area,” the Marlins ...