Luminous Blue, however, has been deemed the front-runner—in part due to its magnetic vibrancy, which reflects WGSN’s ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain photoreceptors.

This is because visual systems vary from person to person. Moreover, an object’s color may appear differently against different backgrounds or under different lighting. These facts might ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

It’s not very often that Apple introduces a new iPhone color. However, that’s what might happen when it reveals the iPhone 17 this fall. According to a report, the iPhone 17 Pro could launch ...

Because she told me herself, “one pair is not enough,” I’m thinking of surprising her with another pair since Sneex just dropped seven new spring-ready colors. And according to the brand ...

Summer is a great time to go for a vibrant, playful manicure. If you’re not yet keen on trying a bolder color like aqua blue or tomato red, warm beige tones and sheer colors never go out of ...

The Motorola Razr is all about color, and this year's brand new Motorola Razr (2025) family brings a unique palette of Pantone colors, along with some brand new materials that I've never seen used ...