Luminous Blue, however, has been deemed the front-runner—in part due to its magnetic vibrancy, which reflects WGSN’s ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain photoreceptors.

This is because visual systems vary from person to person. Moreover, an object’s color may appear differently against different backgrounds or under different lighting. These facts might ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

The new color, "olo," is a hyper-saturated version of blue-green Getty Scientists conducting targeted retinal stimulation claim to have discovered a new color. In a study published in Science ...

The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

It’s not very often that Apple introduces a new iPhone color. However, that’s what might happen when it reveals the iPhone 17 this fall. According to a report, the iPhone 17 Pro could launch ...