T here is but one lingering question that comes to mind post-Taylor Swift's many appearances (whether Eras Tour or ...

From the food in your fridge, to the body wash in your bathroom, red dye number three can be found almost everywhere in your ...

A love letter is always sealed with a kiss, and on this day, Colorbar’s Power Kiss Lipstick became the signature of romance.

Want to surprise your beloved with exciting gifts on Valentine’s Day? Check out these unique gift ideas that will make your wife or girlfriend go awed.

So presenting someone with a gift that is red can create a special experience. “Because it’s an unforgettable, standout color ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...

In honor of Birthday Cake’s resurgence and Valentine’s Day, ELLE editors wrote their own mini love letters to their favorite ...

In an effort to emulate Hailey Bieber's voluminous lips, a PEOPLE staffer tried out Rhode's new Peptide Lip Shape to see if ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...