In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

AI enhances every marketing funnel stage, from predictive analytics in audience discovery to AI-driven retention strategies.

"The future of shopping is personal, frictionless, and creator-led," said Krishna Subramanian, CEO and Co-Founder of Captiv8. "With Captiv8 Storefronts, we're giving every brand - whether retail or ...

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

Learn how to boost engagement, improve user experience, and drive measurable results in your digital marketing efforts.

MediaGo has been awarded the Gold prize for "Native Advertising Platform/Network of the Year" at the 2025 US Native ...

ZapUp is a WhatsApp-first marketing automation platform focused on helping businesses of all sizes create personalized, automated customer engagement journeys. Built with scalability and affordability ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Consumers today are more concerned about data privacy than ever before. Frequent data breaches and strict regulations like ...

Once a salon-only product, Olaplex has expanded beyond peer-to-peer Facebook groups and into more upper-funnel and ...

For brands and advertisers, the new brand-facing interface Beacons for Brands allows marketers to build direct partnerships with the content creators that will drive the most impact. Marketers can ...