To translate insights into action, brands should establish cross-functional collaboration between data analysts, marketers ...

Akshay Mahajan is executive vice president for AEC (architecture, engineering and construction) at Unanet, a software company ...

AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon. AI has the potential to ...

Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Companies that build and maintain excellent customer and client relationships lead the pack, ...

Commissions do not affect our editors' opinions or evaluations. Customer relationship management (CRM) software can help businesses in numerous fields streamline customer interactions, improve ...

Customer Relationship Management (CRM) Software, Q1 2025 (1). Pega earned the highest possible scores in criteria such as AI (predictive, generative, agentic), vision, and roadmap. The report ...

Customers really do want to know "what have you done for me lately?". Much of the brand draw, and the ability to create and cultivate a relationship with the customer based on the draw of the brand, ...

Customers are the lifeblood of your company, but trying to keep them happy at all times can drain resources, threaten profit margins, and sap employee morale. And sometimes, managing one client ...

The webinar will highlight key trends such as the agentic AI, the importance of data quality, integrating data and analytics into decision making and the implications on talent. By the end of the ...

Over the last decade or so, there has been a debate on whether artificial intelligence (AI) can handle customer emotions and replace humans when it comes to building long-term relationships.

In the digital economy, personalized insights and engagement are the foundation of customer relationships. For generations before digital, customer interactions were highly personal: Merchants ...

Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small-business-friendly CRM software we've tested.