AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

Industry leaders at the ET CX Annual Symposium 2025, panel explored the first principles of customer lifecycle management, ...

The review highlights their ability to streamline content management, enhance customer engagement, and optimize advertising performance. As businesses continue to invest in digital marketing, these t ...

Global analytics software leader FICO and dacadoo, a global leader in customer engagement via a digital wellness tracking platform and health risk quantification product offering, have partnered to ...

Businesses from across Yorkshire can now benefit from a new initiative designed to supercharge their social media presence, ...

Green Critical Minerals has signed a collaboration agreement with leading Australian data centre operator GreenSquareDC that ...

Automechanika Riyadh to highlight the significance of specialised automotive training programs integrating theory and ...

FICO has collaborated with dacadoo to bring AI-powered precision to life insurance. Takeaway Points FICO collaborates with dacadoo. The aim is to bring AI to life insurance. The collaboration will ...

Pegasystems has long been considered a leader in BPM and a smaller player in CRM. Management sizes the market at $60 billion-$70 billion, which includes both CRM and BPM. We note that the Pega ...

The banking industry is shifting from a customer-first approach to a life-centric model. This will align financial services ...

Artificial intelligence (AI) has changed ORM, really allowing organizations to monitor real-time brand mentions and ...

Geetha Yodham is recognized for her work in technology innovation, with expertise in digital transformation and enterprise ...