And I've walked into quick-service restaurants and been greeted with "Next customer in line!"— when I was the only customer ...

Focusing on customer loyalty programs increases profit because your initial ... By tracking and improving your engagement rate, you can assess how many people follow your brand, how many could ...

But here’s an uncomfortable truth: discounts don’t generate real customer loyalty. While price cuts might give you short-term sales growth, being overly reliant on them can quickly lead to being ...

When loyalty becomes unaffordable, people will make tough choices ... Consider which products are most integral to customer acquisition and loyalty and protect those price points at the expense ...

Customer engagement is the foundation on which any successful loyalty program is built. As businesses compete for people’s attention, gamification is quickly becoming a more creative and innovative ...

A new survey by digital products leader, Apadmi, has found the majority (67%) of businesses expect investment in digital loyalty to increase or significantly increase over the next 12 months. The ...

While price was the top reason for decreasing brand loyalty, 40% of consumers also point to poor customer experiences and inconsistent quality for their defection. “When pricing's done all the ...