With social media catching on in rural India, consumer brands have started investing 30-35% of their influencer marketing budgets beyond metro cities. However, the cultural disconnect between the ...

Sauro hopes trends shift as President Donald Trump imposes tariffs of up to 145% on Chinese goods, prompting Chinese online fashion brands Shein and Temu to increase their prices this week. Shein’s ...

New research has found that dozens of popular toothpaste brands, like Sensodyne, contain dangerous heavy metals, The Guardian reported. Third-party lab testing commissioned by Lead Safe Mama found ...

Mentos recently reworked the two most memorable expressions of its brand, updating its iconic jingle and bringing the soda geyser experiment to Fortnite. Both efforts speak to how marketers can tap ...

Some popular soup brands and bowl products have been recalled over concerns they could be contaminated with foreign material. The U.S. Department of Agriculture’s Food Safety and Inspection ...

So far, customer anxiety over looming tariff price hikes, combined with warmer spring weather and tax refunds, is helping keep showrooms busy in April, following a March where several brands set ...

NEW YORK--(BUSINESS WIRE)--Today, Harry’s Inc. unveiled its new corporate identity as “Mammoth Brands,” reflecting the company’s emergence as the largest consumer packaged goods (CPG ...

Constellation Brands is selling some of its lower-priced wine brands and undertaking an organizational restructuring, moves that come as the alcohol company forecast slower growth for its beer ...

Darshan Mehta, former managing director and CEO of Reliance Brands—a part of Reliance Retail—passed away on Wednesday at the age of 64. Sources said he suffered a massive heart attack while on ...

Darshan Mehta, a chartered accountant by profession, started his career with PwC India. Darshan Mehta, former Managing Director & CEO of Reliance Brands Ltd (RBL), who transformed Reliance's ...