When the new iPhones arrive this fall, there could be a color for the iPhone 17 Pro that Apple hasn’t used before, and it may ...

A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

According to the American Academy of Ophthalmology, the average person can see roughly ten million different colors. That range of perception is what we call ...