The best fragrances are the ones that remind you of a person or a place, taking you right back to that moment in time. Master ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Moodie Davitt Report Brands Director Hannah Tan was on location for the media preview of the pop-up, located at The Dream ...

When the world was busy whipping dalgona coffee during the pandemic, Nikita Dumbani was mixing essential oils instead. It was ...

Pound Cake and Puzzles of Color are among the small businesses whose owners are rethinking their plans as major U.S. companies weaken their diversity, equity and inclusion programs. The initiatives ...

Softto's market share in China's personal care industry is minuscule, with sales declining YoY. Read why I recommend a Strong Sell for SFTO's upcoming IPO.

Christian Provenzano who is renowned as the famous alchemist (wizard of scents) recently visited Nigeria. Having created not ...

Die-hard fans of Sol de Janeiro, get excited. The new summer scents are the best we've ever smelled - and they're designer ...

This smells like holiday in a bottle and has super similar notes to the cult classic scent, Estee Lauder Bronze Goddess and this summer scent from Jo Malone which includes jasmine and sandalwood. If ...

Using form, colour, typography, and art direction, designers create entire worlds around fragrance – translating scent into ...

A SAVVY beauty influencer has hunted down the unbelievable replica of an iconic spray. Customers have lost the plot after discovering the impressive dupe of a well-known brand amid the cost of ...

Perfumes help you smell fresh and feel confident all day. There are many good perfume brands available on Myntra for both men ...