Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...

As marketers are under increasing pressure, the ways brands and agencies work together are evolving, from consolidating agencies under one roof and a “conscious recoupling” of media and creative to a ...

Tech brands are currently facing new challenges in content and digital marketing. That is why Saads Abrahams from media ...

the pitfalls of digital marketing, and local competition. A whole chapter is dedicated to self-assessment by introducing the Dental Marketing Maturity Model, a practical tool allowing dental ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or consultant rushes the implementation without considering actual use cases, ...

"Through Pythian's valued partnership with GigaOm, we are providing customers with a seamless process toward AI enablement ...

The edition signals a transformative moment for India's marketing services ecosystem, presenting a nuanced understanding of ...

From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what it takes to deliver customer obsession at scale.

IFS Ultimo has announced that it intends to grow its channel ecosystem significantly. The announcement came in a post authored by Robert Pronk, ...

Electronic Arts saw a strategic shift to digital services with strong cash flow and profitability. Learn why EA shares are 'Hold' rated and key risks to watch.

Sponsored content Entrepreneurs need access to the right resources, tools and support services to transform their vision into a thriving business. The most successful startups leverage a combination ...