(And, honestly, who isn't?) When I began my preliminary research, I was surprised to find there weren't that many carrot cake mixes out there. Duncan Hines and Betty Crocker were on the shelves of ...

Carrot cake has become a popular Easter dessert recipe, though I firmly believe it should be enjoyed year-round. Still, with ...

Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet he personally had nothing to do with cake mixes, cooking or baking. So, how did it happen? There was no ...

No cute mascot, no human likeness. Just a simple name in a simple font. Of the three, only Duncan Hines actually existed. Yet, he personally had nothing to do with cake mixes, cooking or baking. So, ...

Carrot cake doesn’t usually ask for much. It’s a humble, nostalgic dessert—spiced and sweet, cozy under a thick blanket of cream cheese frosting. It shows up at Easter or maybe at a spring ...

Boxes of Duncan Hines cake mix are shown in 2021 in a New York supermarket. Duncan Hines in 1948. Boxes of Duncan Hines cake mix are shown in 2021 in a New York supermarket. Duncan Hines in 1948.