Duracell batteries are everywhere—TV remotes ... With a track record like that — and a certain pink bunny keeping the brand top-of-mind — it's no wonder Duracell has stayed a power player ...

Duracell is especially well known because of the Duracell Bunny which is popular amongst all age groups. Batteries have become a commodity product, and there's not much of a difference among the ...

Battery giant Duracell hoped for a Super Bowl shock Sunday ... icons created by Madison Avenue - including the Energizer Bunny. Velutini says he was not informed about that ad.

Billionaire investor Warren Buffett’s Duracell battery maker was accused by chemical producer BASF SE of stealing trade secrets about lithium ion battery technology.