“I used to be the kind of person who would spend every day getting ready for two hours,” she says, reflecting on her beauty ...

And while the nods to ‘90s nostalgia are strong, shoppers are quick to point out that this affordable lip liner holds its own ...

Kurt Russell delights fans as he reunites with co-star after more than 40 years Apple makes unexpected move to dodge high tariff costs Boss uses a recruiter-approved coffee cup test in every inter ...

Enchanting Fairy-Inspired Makeup Look!! FBI Director Kash Patel replaced as acting ATF boss, Army Secretary steps in Ranking All-You-Can-Eat Chain Buffets From Worst To First Elon Musk Issues ...

While e.l.f. Cosmetics has always stood for “eyes. lips. face.", the brand is embracing a refreshed meaning: “empowered. legendary. females." One of the ways that the beauty brand is adopting ...

Georgie came to his birthday dinner and brought him a drawing — “she gave me a really good picture of a woman, I don’t know whether it’s a fairy or an elf” — and a medieval chess set.

Descubre e.l.f.ecto' is a Telenovela-inspired campaign showcasing the brand’s products available at Sephora Mexico. E.l.f. Cosmetics has launched its newest entertaining campaign in Mexico. “Descubre ...

The award-winning actress joins forces once again with the cosmetics giant on a limited-edition, 4-piece lip collection and hilarious (what did you expect!?) new campaign She's baaaack!

The Golden Globe-winning actress stars in a top-secret new spot with e.l.f. Cosmetics — and PEOPLE has the exclusive sneak peek Before Jennifer Coolidge busted onto the acting scene and into our ...