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Coca-Cola's vibrant Bodyarmour rebrand wields a powerful weapon in the battle of the energy drinks
Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere refresh, but it isn't ...
Bodyarmor reboots, but not because it has to
The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...
Will Coca-Cola's Proven Pricing Power Help Its Stock Soar? Here's What History Says.
Being in an advantageous competitive position affords Coca-Cola the ability to increase prices. In 2024, the leadership team reported a 9% benefit from favorable pricing and mix, for example. In an ...
Marketing Dive2d
Inside BodyArmor’s new visual identity and largest campaign to date
The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...
Borboleta Enters Luxury Jewelry Market with Atelier Collection, Backed by Global Expansion and Celebrity Appeal
ZAGREB, CROATIA / ACCESS Newswire / April 16, 2025 / Borboleta, the Croatian-born jewelry brand known for sparking the European trend of symbolic ...
Marketing-Interactive3d
Coca-Cola revives 'Share a Coke' with Gen Z twist
Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...
Adventure Archaeology on MSN3d
History of Coca-Cola
Former president Joe Biden spoke about the importance of social security in Chicago on April 15, marking his first speech ...
Coca-Cola’s clever new ad uses its logo in a refreshingly old-school way
A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...