The word “fast” refers to the condensed fashion cycle. There are five stages of fashion trends: introduction, rise, peak, decline and obsolescence. Each stage has a lifespan, but companies ...

Fast fashion is a retail business model that capitalizes on runway and celebrity apparel trends. Fast fashion ... and/or environmental initiatives. Examples include: H&M launched a sustainable ...

In this fast-moving and rapidly changing fashion retail market, it is important for brands and retailers to keep their fingers on the pulse to stay fully relevant. What are some new trends that ...

As Hannah Schmidt-Rees writes in an article for PERSPEX, “Taking advantage of their cheap production costs, [fast fashion] can pump out cheap clothing that’s based on the latest trends, essentially ...

she tells Stylist. “Fashion trends used to cycle every 20 years, and now, due to social media, influencers and fast fashion, we see new aesthetics every month.” Her point is valid: high ...

The global fast-fashion market is currently valued at $106.62 billion and is expected to grow to $177.92 billion by 2030. Unfortunately, market research reveals consumers still believe in the fast ...

In short, fast fashion is the mass production of cheaply made clothing to cater to changing fashion trends. The idea is to get the newest styles made and into shops fast, encouraging shoppers to ...