As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

With its all-in-one architecture, expAInd empowers businesses to automate and optimize their sales, marketing, and customer ...

Here are five real-world examples of impact-based marketing campaigns to show you what it ... That one ad didn’t tank sales, it boosted them. Why? Because it built brand credibility.

In new ad campaign promoting Ford's U.S. manufacturing footprint, the automaker looks to gain a competitive advantage during ...

Although the names of these publishers may not be immediately recognizable, a closer look reveals that they are all imprints ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

Taking your brand’s authenticity and human understanding and blending it with the analytical power of AI creates a demand ...

Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

By implementing this four-phase approach to training, sales team leaders can ensure employees are always ready to deliver ...

The campaign against Blake Lively reeks of Hollywood’s dark days, when moguls like Harvey Weinstein could silence anyone who ...

We recently explored the influx of Chinese car brands into the UK market, and how dealer groups can start capitalising on the ...