At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

As brands vie for attention in a world of split screens and viral reels, experts weigh in on what IPL campaign effectiveness ...

As a first step, Pavilion's sales and marketing staff needed to improve how they shared valuable customer response information across discrete marketing channels. For example, Pavilion regularly used ...

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real ...

This higher average is misleading because a few very expensive sales are skewing the number. As the chart shows, the vast majority (58%) of access deals now cost less than $1,000 – a big change from ...

For example, we check that care services are complying with the regulations regarding record keeping, care planning, consent, cooperating with other providers, and management of medicines. We publish ...

Targeted digital marketing campaigns focused on safety recalls have delivered over £1.2 million in aftersales revenue across 19 UK sites, re-engaging thousands of previously lapsed customers within ...

Here are five real-world examples of impact-based marketing campaigns to show you what it ... That one ad didn’t tank sales, it boosted them. Why? Because it built brand credibility.

A transgender athlete took home first place in a varsity high jump competition at an Oregon high school meet Wednesday, roughly two years after finishing last while competing against junior ...

The roster of artists presented at the fair was largely Brazilian, and the early sales results are a testament to a healthy market supporting its own scene. As the fair’s founder Fernanda ...