The new color, "olo," is a hyper-saturated version of blue-green Scientists conducting targeted retinal stimulation claim to ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Researchers have found a new color, named olo, by firing laser pulses into their eyes; Stuart Semple has recreated the hue he's calling Yolo ...

(WKRC) - A group of scientists claimed they discovered a new color, but it can only be seen by getting shot in the eye with a laser ... "olo," described it as a blue-green, but said that words ...

Here's what you need to know. There are three types of cone cells in the eye – S, L, and M – each one sensitive to different wavelengths of the colors, blue, red and green. The researchers ...

In a study published in Science Advances on April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has seen before.